A few months ago I sat in on a call with a staffing firm's ops leader who was proud of what their desk had built. They were writing job descriptions with ChatGPT,had a resume screening prompt saved in a doc, and were even using AI to draft outreach messages. Usage was up everywhere. She wanted to know if I thought her firm was ahead of the curve on AI.

I asked her a different question. Not how many people were using it, but what it had actually produced - something specific she could point to and say, “this is what AI got us this quarter”.

Bullhorn, your CRM, or any prospecting platform can already filter a company list by size, industry, and geography in seconds. That's not the problem. The problem is what a filter can't tell you.

I've spent a long time watching what Bullhorn can do. First, through building their Customer Success function, and now as a Bullhorn partner that helps firms navigate what is an increasingly powerful and complex system. The pace of what it's capable of now would have been hard to imagine even a few years ago.