Frequently asked questions

 "Broad" is a nod to Philadelphia — a city known for hard work, resilience, authenticity, and a willingness to challenge convention. "Madison" references James Madison University, where many of the relationships, ideas, and entrepreneurial principles that ultimately led to Broad & Madison first took shape. Together, the name represents the balance we bring to every client relationship: strategic but practical, modern but approachable, forward-thinking but grounded in execution.

We manage the recruitment technology stack for staffing and recruitment firms — covering Bullhorn administration, CRM configuration, AI automation, and software integrations. Think of us as the in-house tech team most growing firms can't justify hiring, without the overhead.

We work exclusively with recruitment and staffing businesses. Our clients range from boutique search firms to large enterprise agencies, all running Bullhorn as their core platform. If your business runs on recruitment technology and you want it to work harder, we're built for you.

A recruitment technology MSP manages the software, integrations, and automation that power a staffing firm's operations. Unlike general IT support, a specialist like Broad & Madison focuses on platforms like Bullhorn and Salesforce, keeping them optimised, integrated, and aligned with how your recruiters actually work.

 Traditional consulting firms arrive with large projects, rigid statements of work, and recommendations that often sit on a shelf once the engagement ends. Software vendors provide powerful technology but leave customers to figure out how to operationalize it. We built Broad & Madison to sit between those two models — moving between strategy and execution, staying embedded rather than transactional, and measuring success by outcomes rather than activity.

Most consulting engagements end when a system goes live. Ours don't. Our Embedded Success model keeps us actively involved after implementation — helping clients improve data quality, optimize workflows, expand automation, and adapt as their needs change. Some clients need expertise. Some need optimization. Some need transformation. Most need all three at different points in their journey.

Broad & Madison was founded by Brendan Robinson, who spent over 15 years in staffing and recruitment technology, including serving as SVP of Global Services at Bullhorn, where he led thousands of implementations globally. He built Broad & Madison after seeing a consistent pattern: firms investing in powerful technology but struggling to adopt, operationalize, and scale it.

Clean is Broad & Madison's platform focused on data quality and system trust — two of the most common barriers to getting real value from Bullhorn and connected technology. Poor data undermines reporting, automation, and AI adoption. Clean helps firms fix the foundation so the rest of the stack can perform.