Broad & Madison Partners with Bullhorn to Launch Dispatch, the Managed Digital Workforce for Bullhorn Amplify

Developed in collaboration with Bullhorn's Amplify team, Dispatch gives staffing firms a fully managed way to oversee the success of their AI transformation program. 

BOSTON — Aug. 18, 2026 — Broad & Madison, Bullhorn’s first AI partner, today announced Dispatch, a managed digital workforce service for Bullhorn Amplify. Dispatch serves as a fractional operations team for staffing and recruitment firms, helping them drive adoption of Bullhorn Amplify AI Digital Workers and run successful AI transformation projects.

Staffing firms are moving quickly to adopt AI, but Gartner predicts over 40% of agentic AI projects will be canceled by the end of 2027, partly due to unclear business value. While staffing and recruitment agency leaders are keen to leverage AI, many do not have the internal teams to realize its full benefits. AI projects need dedicated AI experts with deep industry experience overseeing their success. Dispatch provides that oversight, de-risking AI deployment through the ongoing configuration, management, and optimization of Amplify’s Digital Workers to align with changing business needs. By combining staffing knowledge, technological expertise, and operational controls in one specialist team, Dispatch does something few staffing firms have the time or resources to build internally.

Managed digital workforces are an emerging idea across the broader labor market. With Dispatch, Broad & Madison and Bullhorn are first to build that idea into Amplify, configuring Digital Workers into specific jobs, supervising their output, and reporting on results. Dispatch manages them throughout the recruitment lifecycle to deploy AI across sourcing, screening, redeployment, selling, data governance, compliance, and back office processes.

“Amplify gives staffing firms powerful AI capability inside Bullhorn," said Brendan Robinson, Founder & CEO of Broad & Madison. "The firms who get the most out of it will be the ones who put someone dedicated behind running it. We've worked closely with Bullhorn's team to build Dispatch around deploying that effectively, and being named their first AI partner reflects this partnership. We're excited to give forward-thinking clients a head start on delivering measurable outcomes.”

Bullhorn introduced Amplify Digital Workers, including Amplify Chat and four new AI skills, at its Engage conference in May 2026. 

"We're proud to partner with Broad & Madison on Dispatch," said Ryan Murphy, Bullhorn's chief corporate development officer. "They bring deep staffing industry expertise and a genuine commitment to customer success that aligns directly with Bullhorn's mission. For firms looking to accelerate AI adoption, Dispatch provides the staffing expertise and hands-on support to successfully integrate Amplify Digital Workers into their business and drive meaningful results.”

Dispatch is built to grow with Amplify. As Bullhorn continues to expand Amplify's AI capabilities, Broad & Madison will translate each new AI skill into a configured, managed service, so a growing digital workforce doesn't mean more work for an already stretched team.

Broad & Madison is bringing Dispatch to early adopter clients now, working with firms on a customer by customer basis as it rolls out more broadly. Interested companies can learn more here. 

About Broad & Madison

Broad & Madison is a Bullhorn consulting and managed services partner for staffing and recruiting firms. The team works as an embedded part of a client's staff, combining experience from inside staffing firms with deep technical expertise in the Bullhorn platform. Its services include Embedded Bullhorn Success, a fractional Bullhorn admin and management service, Clean, a data readiness platform and Dispatch, a managed digital workforce for Bullhorn Amplify. Broad & Madison works from a simple premise: the firms that adapt fastest win, and that starts with the right operational foundations.To learn more, visitwww.broadandmadison.com or follow Broad & Madison on LinkedIn.

About Bullhorn

For over 25 years, Bullhorn has dedicated itself to building industry-leading, cloud-based software for the staffing and recruitment industry. Through partnerships with more than 10,000 customers globally, Bullhorn has built a vast knowledge base of recruitment best practices and deep domain expertise to help firms scale their businesses. Founder-led and headquartered in Boston, Bullhorn employs 1,400 people across 14 countries focused on delivering an incredible customer experience – its core mission. To learn more, visitwww.bullhorn.com or follow Bullhorn onLinkedIn orX.