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🎯 Stop Sounding Like Everyone Else: How Staffing Sales Teams Can Use AI to Write Outreach That Actually Gets Read

  • Writer: Brendan Robinson
    Brendan Robinson
  • 6 days ago
  • 3 min read

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Let’s start with the truth: Most sales outreach doesn’t fail because the message is wrong — it fails because it never gets read.


Every day, your prospects (especially staffing execs) are hit with a flood of cold emails, recycled pitches, and cookie-cutter LinkedIn DMs that all start the same way:

“Hope you’re doing well.”
“Just checking in.”
“We help companies like yours
”

It’s not that your solution isn’t valuable — it’s that the message feels like it was written for someone else... because it probably was.


At Broad & Madison, we work with staffing firms to help them get real ROI out of the tools they already own. Part of that work includes showing sales teams how to use AI to write better, faster, and more relevant outreach that doesn’t sound like it came from a 2014 sales playbook.


Here’s one of our favorite lessons from the AI Sales Playbook — and how you can put it into practice right now.


đŸ”„ The Problem: Cold Outreach Is Either Too Generic or Too Slow


Most sales reps fall into one of two traps:


Trap 1: The Template Bot

They pull a line from an outdated email sequence, maybe change the name or industry, and hit send. The result? It feels robotic, impersonal, and worse — irrelevant.


Trap 2: The Personalization Purist

They try to write every message from scratch. It takes 20+ minutes per email and eventually becomes unsustainable. Follow-up falls through the cracks.

Either way, it doesn’t scale — and it doesn’t convert.


đŸ€– The Fix: Use AI to Create First-Draft Outreach at Scale


Instead of staring at a blank page or forcing your team to write every message manually, use AI to build the first draft — fast.


Here’s how we coach sales teams to do it:


Step 1: Gather Light Context

  • Prospect’s name

  • Company

  • A recent trigger (expansion, job post, news article, acquisition, product launch, LinkedIn post)


Example:

The company just expanded into a new region and announced a few internal hiring roles on LinkedIn.

Step 2: Drop it into ChatGPT or your AI tool of choice with a prompt like:

“Write a short, curious LinkedIn message to a staffing executive at [Company] referencing their recent expansion and internal hiring. Keep it casual, not pitchy. Start a conversation about how growing firms often face internal systems drag (Bullhorn, automations, etc.) and suggest a quick idea exchange.”

In seconds, you get something like:

Hey [First Name], saw the news about your expansion — exciting stuff. As firms grow, we often see the internal tech (Bullhorn, automations, onboarding) start to lag behind a bit.Not here to pitch — just thought it might be worth a quick idea swap if that’s on your radar.

You’ve now got a 1:1-feeling message that didn’t take 20 minutes to write.All you need to do is tweak a few words and hit send.


🧠 Why This Works (and Works Fast)


AI helps your team:

  • Cut writing time by 80–90%

  • Stay consistent in tone and message

  • Create outreach that reflects real-world context

  • Move away from "features and benefits" and toward relevance and timing


Most importantly, it keeps your reps focused on conversations — not copywriting.


💡 Bonus: Use AI for Follow-Ups Too

After a great discovery call, reps often freeze when it’s time to write the recap.

So use AI here too:


Just paste your notes or transcript into ChatGPT with:

“Write a professional follow-up email summarizing this call, with clear next steps and bullet points on key discussion topics.”

It’ll create a structure that’s clean, actionable, and doesn’t sound like it was written while rushing to the next meeting.


📈 What We’ve Seen in the Field


Staffing firms using this AI-first outreach model have reported:


  • Increased reply rates on both cold and warm outreach

  • Shorter lead-to-meeting time

  • More consistency across sales reps

  • Less ghosting after discovery calls due to stronger follow-up


This isn’t theory — it’s tactical, scalable, and already working.


🚀 Want More Like This?


This is just one of the 9 plays inside our [AI Sales Playbook] — built specifically for staffing firms looking to modernize sales, shorten cycles, and reduce admin without losing the human touch.


If you want a copy, just register here — we’ll send it over. No forms, no fluff — just real tactics you can use tomorrow.


 
 
 

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