Our Story
At Broad & Madison, we believe that technology should drive efficiency, not create roadblocks. Too often, staffing and recruiting firms invest in Bullhorn software, Salesforce, and AI-driven recruitment technology, only to face complex implementations, disconnected workflows, and underutilized features that slow them down.
That’s why we built Broad & Madison—to help firms streamline, optimize, and evolve their tech stacks for long-term success.
How it Started
Our founder, Brendan Robinson, spent over 15 years in staffing and recruitment technology, leading thousands of Bullhorn software implementations as the SVP of Global Services at Bullhorn. He saw a common pattern:
Adoption
Companies were investing in powerful recruitment technology but struggling with adoption.
Bullhorn strategy
Bullhorn consultants and tech teams were reactive rather than strategic.
Automation
AI automation was underutilized, leaving firms missing opportunities for efficiency
Brendan knew there was a better way to implement, maintain, and evolve recruitment technology — so he built it.
Why “Broad and Madison”?
The name comes from two places that shaped Brendan:
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Broad Street in Philadelphia, his hometown, representing strong foundations and smart growth.
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James Madison University, where he honed his problem-solving mindset and strategic thinking.
Broad & Madison was created to bridge the gap between recruitment technology investment and real business impact—so staffing firms aren’t just buying software but actually maximizing its value.
What We Do
We specialize in Bullhorn consulting, Salesforce optimization, and AI-powered recruitment automation, helping firms Launch, Maintain, and Evolve their tech:
Launch
Expert Implementation & Change Management
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Bullhorn consultant services for seamless Bullhorn software implementation
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Salesforce consulting to configure custom recruitment workflows
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IT change management software strategy to minimize disruptions and increase adoption
Maintain
Ongoing Support & Optimization
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Fractional admins for recruitment technology stack administration
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Recruiting firm software training for staffing teams and recruiters
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AI automation for sourcing, reporting, and operational efficiency
Evolve
AI & Automation to Stay Ahead
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Posting Parrot: AI-powered job posting automation
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Konquest: Real-time recruiter compensation insights for staffing firms
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Tech stack administration & AI-driven workflow improvements
Looking Ahead
Staffing and recruiting are changing fast—AI and automation are no longer optional, they’re essential. At Broad & Madison, we make sure our clients aren’t just keeping up—they’re leading the way with the right recruitment technology, Bullhorn consulting, and AI automation strategies.