How Optomi Keeps their High-Volume Bullhorn Database Running Cleanly

Established in 2012, Optomi is a technology-focused staffing firm operating across multiple business lines and markets. We spoke with Morgan Vertin, Operations Specialist, about how Clean by Broad & Madison is helping them bring order to their database.

How have you been using Clean?

"We've been using Clean to identify and merge duplicate records across contacts, candidates, and companies in Bullhorn. Given the volume of data from legacy records, multiple business lines, new users, and outside applications, duplicates are part of the business. Clean allows us to continuously refine our data into a single record."

What drove you to invest in cleaner data, and what do you expect it to unlock?

"Data is the engine behind everything we want to do next. It gives us actionable insights, helps us make faster and smarter decisions, and sets the stage for automation and AI. It's one of those behind-the-scenes game changers that keeps everything running smoothly. With more accurate records, our teams can leverage our database more effectively, reducing time-to-submit and time-to-fill for open roles while creating a smoother, more professional experience for candidates and contacts.”

What would you tell another staffing company considering Clean?

"Broad & Madison has been a great partner. Clean is very straightforward and easy to learn, which allowed us to see quick success as we worked to clean up our database. The team is a joy to work with, and every time we've had a question or concern, we've been met with a timely response, or a meeting to go over the said concerns."

Has anything surprised you about the process - something you didn't expect to find, or an 'aha moment'?

"Recently an internal stakeholder reached out about multiple duplicate records all meant to align to a single organization. The next day, when we met to review the issue, we were met with a single company record. I guess we can now compare Clean to Batman… doing cleanup work silently, at night, and giving the people what they want."

How's your data health?

If you want to bring order to your Bullhorn database, and ensure it can set the stage for automation and AI, the Clean Data Diagnostic is a good place to start. Request yours today.