How VieMed Healthcare Staffing is ensuring their Bullhorn database can support advanced automation and strategic decision making

VieMed Healthcare Staffing exists to expand access to high-quality care across the U.S. - empowering patients to live healthier, longer, and more independent lives at home. For them, having reliable, efficient systems isn’t just an operational priority, it’s a people priority.

Courtney Bleskachek, Recruitment Manager for Behavioral Health, Nursing and Allied Teams, shared how Clean by Broad & Madison is helping them work at the pace their mission demands.

Viemed Healthcare Staffing logo with stylized 'vhs' and tagline below.
THE CHALLENGE

Managing a growing Bullhorn database is no small task.

Over time, even well-run staffing databases accumulate complexity.

A simple diagram of a stethoscope, with green tubing and earpieces, and a white chest piece, on a black background.

For VieMed Healthcare Staffing, the next step was clear - a database that could support the team, the technology, and ultimately, the patients depending on both.

Duplicate records

Incomplete profiles

Inconsistent formatting

Data becoming harder to keep current

A graphic of a disc with four wavy green lines and a white circle in the center, representing audio or sound waves.
Diagram of a soccer goal with dashed lines showing possible ball trajectories and a white ball in front of the goal.
A green circular arrow surrounding a white dot, representing refresh or reload.

“Focusing recruiter time on placements, rather than navigating records, is a no brainer for us.

As opportunities for automations and targeted outreach grew, we wanted greater confidence in the data underpinning them, and in our ability to move at the pace the business demanded.”

Illustration of a pair of stylized quotation marks.
A smiling woman with long wavy blonde hair wearing a red blazer over a white top, standing outdoors in front of a blurred background of greenery and a building.

Courtney Bleskachek,

VieMed Healthcare Staffing

HOW WE HELPED

The answer was Clean.

Working with Broad & Madison, VieMed Healthcare Staffing has been able to:

Identify and eliminate duplicate and outdated records

Simplified diagram of a human reproductive system with two ovaries and a fallopian tube leading to the uterus, depicted in green on a black background.

Standardize key fields to enhance searchability and reporting

Build a more structured, reliable Bullhorn database overall

Diagram of a soccer goal with dashed lines indicating a shot heading towards the goal.
Illustration of a Wi-Fi symbol with four green curved lines and a white dot in the center.

“While the product consistently delivers on its promises, it’s the team’s responsiveness, attention to detail, and sense of urgency that truly set them apart.

Jamie and his colleagues operate with a level of proactivity that is rare — always one step ahead, proactively surfacing opportunities and arriving with solutions, not just answers.”

Open quote icon in light brown on a black background.
A smiling woman with long, wavy blonde hair wearing a red blazer and white top, standing outdoors in natural light.

Courtney Bleskachek,

VieMed Healthcare Staffing

LOOKING AHEAD

What comes next?

The work is still in progress, and VieMed Healthcare Staffing is clear-eyed about where it’s heading. As data accuracy continues to improve, they’re looking to more advanced automations and enhanced analytics — the kind of strategic capability that only becomes possible when the foundation beneath it is sound.

“We strongly recommend partnering with Broad & Madison — particularly for organizations that rely heavily on their ATS but know their data could be working harder for them.

Their solution enables teams to unlock greater value from existing systems without introducing additional operational burden.”

A graphic of a brown double quotation mark symbol on a black background.
A woman smiling outdoors with long wavy hair, wearing a red blazer over a white top, standing near a window with green trees in the background.

Courtney Bleskachek,

VieMed Healthcare Staffing

TAKE THE NEXT STEP 

How’s your data health?

If you want to ensure your database can support not only your team, but also AI, automation, and more accurate reporting, knowing the quality of your data is crucial.

A good place to start is our Clean diagnostic.