When Your Tech Stops Being a 3am Problem: How Tews Found Confidence, Clarity, and Won Time Back
As Tews grew, it became clear that their technology hadn’t evolved at the same speed. The system worked, but in an antiquated way. Progress depended on one person and strategic work kept getting pushed aside in favor of firefighting.
Tews didn’t need more tools. They needed confidence and someone to stand alongside them. With a stronger foundation in place, Tews is now focused on building for the future — confident their systems will scale alongside the business, rather than slow it down.
Robin Elkins (VP - Operations, Tews) caught up with Brendan Robinson to share their experience of working with Broad & Madison.
“Broad & Madison have just been amazing... It’s given me confidence and also given me the time to build our team and continue to drive revenue. ”
Robin Elkins
VP - Operations
Technology plays a critical role in daily operations for Tews. Like many teams, responsibility for their CRM sat with a small number of people — creating pressure, bottlenecks, and constant second-guessing. System decisions took time, issues lingered, and strategic work was often crowded out by reactive tasks.
Without clear ownership and specialist support:
Tech decisions became mentally draining
Time was lost to manual work and uncertainty
Confidence in reporting, vendors, and future readiness was fragile
The challenge Tews came to us with
Rather than adding more tools or internal burden, Tews partnered with Broad & Madison for fractional admin support.
The goal wasn’t perfection overnight — it was calm, consistent ownership of their CRM environment, with a focus on
Reducing friction
Restoring confidence
Creating space for strategic leadership
Broad & Madison worked as an extension of the team, helping Tews move forward without overwhelm.
Our approach
“Broad & Madison has saved me so much time… sometimes even upwards of 60 hours.
“If I could have done this three years ago, I would have.”
Robin Elkins
VP - Operations
In just a few months, Tews saw meaningful progress:
Significant time reclaimed: around 20+ hours per month saved, with additional capacity unlocked across the team.
Leadership headspace restored: Less firefighting, fewer late-night worries, and more time spent on strategy, growth, and revenue.
Greater confidence in decisions: From vendor conversations to internal system choices, Tews could move forward knowing they were asking the right questions and building on solid foundations.
The impact
Tews didn’t need someone to “fix everything.”, or to buy more tools. They needed a partner who understood recruitment tech, shared ownership, and removed the mental load that comes with carrying it alone.
By focusing on stability, clarity, and progress — not noise — Broad & Madison helped Tews turn their CRM from a source of stress into something they could trust.
Why it worked
“We’re vetting the right vendors. We’re asking the right questions. Our database is set up properly.
I can work strategically again.”
Robin Elkins
VP - Operations
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