How Ethos BeathChapman enabled more efficient searches
Ethos BeathChapman is a specialist recruitment firm placing professional and executive talent across Asia Pacific, Europe and the Middle East.
We spoke with Claire Teden, CEO, about how Clean by Broad & Madison is helping them keep a long-established database quick to search as the business grows.
“Since adopting Clean, we've achieved a significant rise in CRM adoption alongside a notable improvement in the overall consultant experience.”
Claire Teden · CEO, Ethos BeathChapman
KEY RESULTS
17,000
duplicate records merged
27,485
names standardized for capitalization
19,680
names trimmed of stray white space
ENABLING EFFICIENT SEARCHES
Making the CRM the first place consultants look
Any recruitment business with years of placements behind it builds up duplicate records — the same person entered more than once, from more than one source.
Ethos BeathChapman had years of relationships worth surfacing - they just needed a more efficient way to find these people.
“We had a very large number of duplicates that had not been managed for years. Consultants complained regularly that they could not search the system quickly or efficiently due to the large number of old duplicates.
The aim was to have more consultants drive sourcing and searching through the CRM, and be less reliant on external platforms such as Seek.”
Claire Teden · CEO, Ethos BeathChapman
BEYOND THE DATA
Making the process easy
Alongside the data updates, what Claire appreciated was the team behind it.
“I would absolutely recommend Broad & Madison.
The whole team were very engaging, easy to work with, very efficient, honest, and wanted to ensure we had an excellent experience”
Claire Teden · CEO, Ethos BeathChapman
TAKE THE NEXT STEP
How’s your data health?
If you want your recruiters spending less time navigating records and more time placing candidates, cleaning up your database is a good place to start.
Uncover what’s in your database with the Clean Data Diagnostic.